Posts Tagged ‘sales’

Neither Rain Nor Sleet…

Mail carriers may come out in all sorts of weather, but patients…not so much. While forecasts aren’t always accurate, tying promotions and staffing to the season’s… more

Wrap It Up!

It’s time to remind consumers that eyewear and accessories make great gifts. Here are several ways to package, promote, and position products as gifts during the… more

What Sells and What Repels in Marketing?

Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more

Go Psycho!

The benefits of psychographics over demographics. They’re both important. However, if you’re like most small businesses, you don’t bring psychographics into play as often as you… more

Targeting the Generations

Check out our guide below to see what makes all generations—from silents on down—buy and want to do business with you. What drives one age group into… more