Posts Tagged ‘Social Media’

Facebook or Instagram?

Social media. Everybody is into it. Almost anyway. According to the Eyecare Business 2018 Frames + Sunwear Focus Group Study, 69% of ECPs use social media… more

Gen Z…Move Over Millennials

Meet your new patient…Gen Z. The generation after Millennials, Generation Z — defined as people born from the mid 1990s to the early 2000s —already makes… more

Negative Reviews and YOU

You may not love them, but you can’t ignore them. Why? According to a Google Consumer Survey, 67.7% of consumers are influenced by online reviews. More… more

Color Me

You’re accustomed to thinking about color in terms of store décor and product design, but what about in social media and marketing communications? Addressing them even… more

Social Media: Making the Connection in 2018

Looking ahead to social media trends for 2018, category watchers point to continuing disruption. Here we offer a glance at what’s new and next to help… more