Posts Tagged ‘Trends’
Fall Fashions
What’s trending in eyewear for this Fall? The Vision Council’s online community, Eyecessorize, just released its seasonal report on the hottest styles for the season. Here… more
Summer 2018 Sunwear Trends
According to The Vision Council, there were 2.4M new sunglass wearers for the year ending in March 2017. Why? “Mostly due to the rise…among women and… more
Fresh Practice Perspectives
Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room… more
Color Hues + Fashion Cues
How important is color to your customers? According to KISSmetrics, 85% of shoppers put color at the top of their why-I-buy list. And picking the right… more
Key Colors for 2018
Whether it’s about purchasing frames, merchandising them, or communicating with patients, you need to know what colors are hot. To help, here’s a look at two… more
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