Social Media Strategies: 5 New Platforms and 4 Savvy Shortcuts
With new platforms launching at an increasingly rapid rate, it’s tough to stay on top of what’s new and balance that with what already works for businesses.
Tip: Even current, popular apps will stay on the move…partnering and delving into new areas. The point, according to Forbes, is to help us feel closer to these networks.
- Unmetric
This new social media analytics and competitive intelligence platform is designed to help you generate ideas by displaying streams of currently successful campaigns. You can instantly see what is popular with consumers. And, instead of it taking days to analyze your marketing efforts, Unmetric can analyze your data in minutes, and compare your marketing efforts to that of your competition. If a competitor’s post is driving more traffic than usual, Unmetric will provide you with a real-time alert.
- Kenshoo Social
Designed to help its users manage and create targeted social marketing campaigns, Kenshoo Social is considered breakthrough technology. It analyzes metrics and data to measure performance, determine target audiences, and can even help budget and allocate monetary resources. Its KenshootU offers training and certifications. Plus, its blog (kenshoo.com/blog) features some excellent consumer insights and current trend information.
- Sharewall
Thanks to its artificial intelligence engine, Sharewall helps websites offer custom content across several channels—their homepage, social media, and newsletters. The service also lets readers access content that is usually locked behind paywalls.
- Line
More than merely a messaging app (though it does offer free messaging and group chats), Line allows users to connect to popular brands as well as celebrities, shows, etc., to receive coupons and news only available through Line. The app has been hot in Asia for a couple of years and is now building its base in the U.S.
- Frilp
It’s a new and quick way to receive recommendations from Frilp experts and as well as your contacts on a particular product or service you are seeking. It finds the businesses and services your contacts have used in the area by analyzing social and office networks as well as your phone book.
Keeping It Simple
We all know about the KISS principle…keeping it simple. While the five apps above are among the hottest new ones, adding and getting up to speed with new apps can be time-consuming for a small business.
Among the tricks some savvy—and time-crunched—companies apply is what’s called automation of social media. Try Tweue or Twuffer to help. Or, share content across your networks by using Buffer. And, to recycle evergreen posts, reshare, using WordPress plugins like Revive Old Post. For more on these shortcuts and more, go to:
What’s Your Strategy?
Some practices outsource their social media management. Most, however, assign the task of staying on top of what’s new to one social-media-savvy employee. Whether it’s trying new apps or working to automate your approach with proven technology, what’s your approach? And, how does it work for you?
For more on the five newest apps enumerated above, as well as10 other hot, new social media platforms, check out: http://www.forbes.com/sites/ilyapozin/2014/12/17/15-social-media-companies-to-watch-in-2015/
Erinn Morgan
Comments are closed.
