Trends
What’s in vogue in eyewear right now.
Matching Frames to Faces
There are some decades-old rules about tying eyewear to face shape, as well as to skin tone and hair color. While there are often good reasons… more
Dynamic Displays
What to do? Here are several merchandising tips that will help frames stand out in your store displays. Tip: “Try to limit your color palette to… more
Tracking + Monetizing Your Social Media Presence
Beyond just sharing updates and engaging with patients, social media can be a powerful tool for your eyecare practice. By exploring the analytics of your social… more
Boosting Retail Performance in the Optical
The possibilities are endless when it comes to the layout of the eyecare practice and optical retail space. The right design can enhance the patient experience,… more
Small Biz Trends
Tip: As digital is increasingly considered all-powerful, the soft touch is even more important than before. The Small Business Association (SBA) has released its trend predictions… more
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Targeting Key Consumer Types
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