Trends
What’s in vogue in eyewear right now.
Finding Balance in Managing Your Staff
Eyecare professionals are trained to approach challenges methodically and with precision—a mindset that extends beyond patient care and into managing staff. While organization and structure are… more
Tapping Into Retail Trends
With the U.S. presidential election literally around the corner, there’s a lot of controversy surrounding how the two candidates’ plans for the future will impact U.S.… more
Matching Frames to Faces
There are some decades-old rules about tying eyewear to face shape, as well as to skin tone and hair color. While there are often good reasons… more
Dynamic Displays
What to do? Here are several merchandising tips that will help frames stand out in your store displays. Tip: “Try to limit your color palette to… more
Tracking + Monetizing Your Social Media Presence
Beyond just sharing updates and engaging with patients, social media can be a powerful tool for your eyecare practice. By exploring the analytics of your social… more
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Computer Vision Syndrome and Treatment Options
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Color Hues + Fashion Cues
