What’s in vogue in eyewear right now.

Leading With Fashion

Tip: Partner with local retailers to create a cross-merchandised display. Buy a mannequin to display their, and your, product. Sure, you’re in the business of eyecare.… more

Colors of 2021

Every year at this time, Pantone Color Institute announces its color of the coming year. For two decades, the Institute has been highlighting top seasonal runway… more

Small Business

What’s in store for 2021? COVID, confusion, and chaos have intermingled on center stage for most small businesses this year. Despite everything they’ve experienced—opening, closing, and… more

Hot off the Palette

Every season, The Pantone Color Institute reports on the colors of the moment. The Institute is a forecasting and consulting arm of Pantone, reporting and advising… more

Got Fog?

Most people who wear glasses have found over the last few months that their lenses tend to fog up when face masks are added to the… more