Trends
What’s in vogue in eyewear right now.
Raising Per-Transaction Revenues…and Relationships
First, why focus on a current customer instead of just pursuing a new one? There are lots of reasons. Not the least of them is that… more
Leading With Fashion
Tip: Partner with local retailers to create a cross-merchandised display. Buy a mannequin to display their, and your, product. Sure, you’re in the business of eyecare.… more
Colors of 2021
Every year at this time, Pantone Color Institute announces its color of the coming year. For two decades, the Institute has been highlighting top seasonal runway… more
Small Business
What’s in store for 2021? COVID, confusion, and chaos have intermingled on center stage for most small businesses this year. Despite everything they’ve experienced—opening, closing, and… more
Hot off the Palette
Every season, The Pantone Color Institute reports on the colors of the moment. The Institute is a forecasting and consulting arm of Pantone, reporting and advising… more
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Raising Per-Transaction Revenues...and Relationships
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Shamir Driver Intelligence™
