Competing in Contests

Many communities and organizations sponsor various competitions. It may be a “Best in…” contest by business category, something sponsored by a local chamber of commerce, or… more

Say Hello…Tips on Training Young Staffers

Your youngest new hires are likely members of Gen Z. They’re young…25 and under, and they don’t know a tech-free world. Unlike older employees, these newbies… more

Loyalty Programs and You

If you’re like the average American, you participate in 12 customer loyalty programs. And, all things being equal, you buy from those companies that offer you… more

Getting The Most Out of Social Media

Nearly nine out of ten consumers report spending at least half an hour more each day on social media than they did pre-pandemic. That’s one of… more

K.I.S.S. Keeping it simple with packages is a plus for patients and the practice alike

I’m Annie Hicks, and I work with my husband, Jesse Hicks OD, at his SeePort Optometry practice in North Port, FL. We opened in 2009 and… more