Tips + Strategies

Marketing Scarcity

You’ve picked peoples’ brains. But how about hacking a person’s brain in ways that make them want something you’re selling…and badly? The answer is actually found… more

Second-Pair Strategies

Selling a single pair of glasses can be plenty challenging, so how do you sell a second pair as well? That’s a question we asked several… more

The NEW Consumer

Inflation. Interest rates. Climate change. Health concerns. All are top-of-mind issues for today’s consumer. And the year has barely begun. According to just-released research from Nielsen,… more

Words That Sell

There’s no question that some words and phrases help position product and promote sales better than others. Here are a few examples of what works according… more

Generational Marketing

If you’re like most businesses, there are times when you want to segment your messaging to focus on one age group. It might be progressive lenses… more