Trends
What’s in vogue in eyewear right now.
Oh Say Can You See?
Happy President’s Day! To celebrate we’re taking a look at the role of presidential eyewear in history. Here are several memorable morsels about presidents and their… more
Vision 2050… A Mid-century View
How will the vision picture look in 30 years? Here’s a glance at what’s ahead in terms of an aging patient base and the resulting changes… more
Key Colors for 2018
Whether it’s about purchasing frames, merchandising them, or communicating with patients, you need to know what colors are hot. To help, here’s a look at two… more
NEED-TO-KNOW BUSINESS TRENDS
From small business to pure retail, knowing the trends will help keep you ahead of the curve in the new year. That’s why we reached out… more
Fall Fashions…What’s hot, hotter and hottest
You can’t separate trends in fashionable eyewear from fashions on the runway. That’s especially true now that glasses, especially sunglasses, are becoming an integral part of… more
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Raising Per-Transaction Revenues...and Relationships
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The Kidult Consumer
