Trends
What’s in vogue in eyewear right now.
Social Media: Six Savvy Marketing Strategies
Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more
Summer 2018 Sunwear Trends
According to The Vision Council, there were 2.4M new sunglass wearers for the year ending in March 2017. Why? “Mostly due to the rise…among women and… more
Fresh Practice Perspectives
Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room… more
Color Hues + Fashion Cues
How important is color to your customers? According to KISSmetrics, 85% of shoppers put color at the top of their why-I-buy list. And picking the right… more
Gen Z…Move Over Millennials
Meet your new patient…Gen Z. The generation after Millennials, Generation Z — defined as people born from the mid 1990s to the early 2000s —already makes… more
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Computer Vision Syndrome and Treatment Options
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Color Hues + Fashion Cues
