Shamir Driver Intelligence™
Formally launching on July 24, 2023, Shamir Driver Intelligence™ uses the most advanced technologies to provides optimal vision under all driving conditions for everyone from passionate drivers and consumers who drive for their profession to everyday drivers.
This new lens design enables sharp and clear vision with less glare. It does this in all lighting conditions–day, night, and in low light—while increasing road awareness thanks to exceptionally wide and clear visual fields. Taking into account changing light, eye fatigue, and reaction time, it leads to enhanced and superior performance on the road.
AI + Big Data
Shamir Driver Intelligence™ transforms the driving experience into one that is safer, more comfortable, and visually clearer. Shamir was the first to incorporate elements of Artificial Intelligence (AI) in its optical design, along with eye tracking and Big Data. Following a period of intensive R&D with big data measurements, using elements of AI, and conducting professional and everyday driver trials with their valued feedback, Shamir developed its driver-dedicated lens.
Visual Challenges
Driver Intelligence™ development began with Shamir’s decision to address the unique set of visual challenges facing drivers everywhere. Those include:
• sudden changes in road conditions,
• varying light intensities from the sun, streetlamps, or oncoming headlights,
• constant altering technology with advanced interior digital displays,
• and the persistent need to shift focus from the close vehicle interior to the distant road. Analysis of surveys showed that 1 in 5 drivers suffers from eye fatigue, and 1 in 4 has trouble focusing quickly between varying distances. Further analysis showed that 48% of drivers have vision concerns that prevent them from driving at night.
Nearly half (48%) of drivers have vision concerns that prevent them from driving at night.
HEAD + EYE MEASUREMENTS
The new lens is based on extensive measurements of head movements and eye tracking, providing a comprehensive understanding and prediction of driver visual behavior. This enabled Shamir to develop a lens that not only provides optimal vision for superior driving performance, but also adapts to individual needs under all driving conditions. By marrying elements of AI to insights from its Alpine partner competitive drivers, Shamir produces a lens ideally suited to all manner of drivers, providing them with an improved performance and an unsurpassed driving experience.
TWO PAIR
In order to provide uncompromised optimal vision for all conditions, Shamir Driver Intelligence™ comes as a set of two pairs of glasses–one for daylight and one for nighttime driving.
• Daylight: The new lens for daylight use incorporates advanced materials that simulate color contrast and have object-recognition enhancement* effects used in Formula 1® racing helmet visors. Its advanced anti-reflective coating reduces disturbing glare from the sun.
• Low light/nighttime: The second lens design is for conditions of low-light and nighttime driving. It reduces visual noise and eye fatigue and improves drivers’ reaction times.
A PARTNERSHIP
Shamir, with its Alpine partners, is driving innovation in performance lenses to a whole new level by enriching their Big Data set with extensive inputs, insights, and data from pro drivers facing extreme road challenges.
According to Shamir’s CEO Yagen Moshe, “We are proud of our partnership with BWT Alpine F1® Team, which has allowed us to drive performance lenses to new levels and contribute to innovation for us both. The rich insight and extensive data received from professional drivers under conditions of extreme challenges has enriched our Big Data set and has been invaluable in the development of the new driving-dedicated performance lens.
“Going the extra mile with this valuable partnership, Shamir exercises its ability to see through the eyes of its consumers, to study the environment, the activities and needs of the users, and then to apply the most advanced technologies including elements of AI to maximize the user experience.”
TRADITION + EXPERIENCE
“The lens we have developed upgrades the driving experience to premium,” adds Mr. Moshe, “taking the driver on a calm and pleasant journey, allowing them to enjoy clarity of vision whether of the road ahead or the image in their mirrors, and bringing them safely to their destination.”
Shamir Driver Intelligence™ is part of Shamir’s long tradition of developing innovative performance lenses, and there’s more to come. Learn more at https://shamir.com/us/shamir-driver-intelligence.
Once you’ve had a chance to try the lens for yourself, tell us about it by joining in the conversation on Facebook here.
Erinn Morgan
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