Peer-to-Peer Champions Talk AR
What’s your capture rate on AR, and how do you position it? To get answers to these questions from some of your peers, we reached out to some of Shamir’s Peer-to-Peer champions. All three optometrists present AR to nearly all patients and view it as mostly a given.
Here’s what they say about the coating and the patients to whom they routinely recommend it.
Tip: “We tell patients they can get glasses with or without glare. When offered like this, most will choose ‘without glare.’”
FOR LOW VISION…
Laura Miller, O.D.
Northwest Hills Eye Care
Austin, TX
“I recommend AR coating to every adult patient. Our capture rate is 85%.
“Because I am a low vision provider, I highly recommend AR to help achieve the best visual clarity for those patients who already have reduced visual acuity. Reducing additional glare is another great benefit for many of my low vision patients who are already sensitive to light.
“For my younger ‘routine’ patients, I also discuss the advantage of reducing reflections and glare from the lenses that can help improve driving, especially at night. I also make sure that patients who spend a lot of time on a screen (and who doesn’t these days) are made aware that an AR coating can help cut glare from the screen as well reduce visual fatigue.”
FOR KIDS…
Simaan Shini, O.D.
Eye Trends
College Station, TX
“For children who wear glasses, we always advise either a blue-blocking, anti-reflective coating or a blue wavelength-free material. We explain that they will help reduce the extra accommodative demands devices are creating because of their ‘glow,’ as we describe it, which causes the eye to focus at a shorter distance than where children are actually holding the device.”
Recommendations like this “allow us to fully utilize our knowledge and mastery of optics, and it separates us from the discount or online retailers of low-grade [product].”
FOR EVERYONE…
Rob Szeliga, O.D.
Spring Hill Eyecare
Spring Hill, TN
“On average, 93% to 95% of our spectacle jobs have an anti-reflective coating. We don’t consider it an add-on; it’s just about a requirement if you want to purchase glasses from us. Plus, we make sure patients are getting a high quality anti-reflective coating like Shamir.
“We tell patients they can get glasses with or without glare. When offered like this, most will choose ‘without glare.’”
How do you explain the benefits of AR to patients? Tell us about it and share in the conversation on Facebook here.
Erinn Morgan
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