Boosting Retail Performance in the Optical

2024 • Trends

The possibilities are endless when it comes to the layout of the eyecare practice and optical retail space. The right design can enhance the patient experience, improve flow, and even boost sales.

Tip: Make a point to highlight products crafted from sustainable materials, as Euromonitor International reports that 3 out of 5 consumers are concerned about sustainability.

A well-thought-out layout can make a lasting impression on your patients, making them feel comfortable, cared for, and confident in their choice of provider. Here are some visual merchandising trends to give direction to showcasing your creativity in the optical:

1. Minimalist design leans on clean lines that direct the eyes through the store while providing blank, open spaces so shoppers aren’t overwhelmed by products crammed everywhere they look. Utilizing a neutral color palette will not only create a sophisticated atmosphere but will also allow your array of product offerings to pop.

2. Make a point to highlight products crafted from sustainable materials. According to a report by Euromonitor International, “The New Era of Consumerism,” 3 out of 5 consumers are concerned about sustainability, and 82% of respondents said that they have made changes to shop more sustainably. Products from different brands can be grouped together in a conspicuous display, or you can note sustainable offerings throughout the optical—whatever works best in your space.

3. Increase options for your patients by integrating the in-store experience with an online retail platform. Striving for seamless omnichannel integration not only expands reach and accessibility; it also allows the eyecare professional to be with the patient every step of the way, from when they are first researching online to when they’re trying products on in-store. Patients can enjoy real-time inventory updates, the ability to book appointments online, and much more.

4. Utilize interactive displays to effectively highlight the features of different products without taking up time from staff. Augmented reality allows patients to try on products that might not be available in store, and digital kiosks can provide the story behind a brand and its values without taking up too much space.

Finally, remember that merchandising can be fun! It’s more than just showcasing your offerings to patients; it’s also a way to highlight your own personal style. Consider these trends to direct your creativity and transform your eyecare practice into a space that not only serves but also inspires.