Dynamic Displays
What to do? Here are several merchandising tips that will help frames stand out in your store displays.
Tip: “Try to limit your color palette to one main color and two or three accents.”
Color Mix
“Try to limit your color palette to one main color and two or three accents to avoid a busy or overwhelming space, and remember to be consistent with your color scheme across all channels to build brand awareness.” Source: Faire.com
Shadow Boxes
“They add visual interest and can be easily mounted on walls for display. Adding LED lighting around shadow boxes can create an even more dramatic effect. Strategic lighting enhances the visibility and attractiveness of the displayed items.” Source: Ascentic Retail Engineering
Winning Windows
“A window display should be moved around at least once a month to keep customers interested. It also helps demonstrate to shoppers that the store’s range changes regularly. To help, create a window display plan. This will allow you to track which props you can reuse and ensure you change your displays regularly.” Source: MinuteHack
How often you should change your overall window display concept
Using Risers
“A vital element in…any display is risers, especially with smaller merchandise like eyewear. A riser should be visually neutral so that the product is elevated to the necessary height without drawing attention to the riser itself. The best risers are clear acrylic or glass, wood, steel, or white plastic. A riser can always be covered with vinyl, fabric, or paint when necessary, so start with neutral elements that can be used seamlessly and in any setting.” Source: Creative Visionary
White Space
“Don’t fill every inch of space with displays or products. White or negative space will help highlight specific displays or products, adding a focal point and reducing clutter.” Source: Lightspeed
What’s your favorite prop to use with your in-store eyeglass displays? Tell us about it and share in the conversation on Facebook here.
Almost everyone has them. Boring boards full of frames. One challenge in displaying eyewear is that frames are small. Though you want eyewear to be center stage, it’s easy for them to get overpowered by other items in a display.
What to do? Here are several merchandising tips that will help frames stand out in your store displays.
Tip: “Try to limit your color palette to one main color and two or three accents.”
Color Mix
“Try to limit your color palette to one main color and two or three accents to avoid a busy or overwhelming space, and remember to be consistent with your color scheme across all channels to build brand awareness.” Source: Faire.com
Shadow Boxes
“They add visual interest and can be easily mounted on walls for display. Adding LED lighting around shadow boxes can create an even more dramatic effect. Strategic lighting enhances the visibility and attractiveness of the displayed items.” Source: Ascentic Retail Engineering
Winning Windows
“A window display should be moved around at least once a month to keep customers interested. It also helps demonstrate to shoppers that the store’s range changes regularly. To help, create a window display plan. This will allow you to track which props you can reuse and ensure you change your displays regularly.” Source: MinuteHack
How often you should change your overall window display concept
Using Risers
“A vital element in…any display is risers, especially with smaller merchandise like eyewear. A riser should be visually neutral so that the product is elevated to the necessary height without drawing attention to the riser itself. The best risers are clear acrylic or glass, wood, steel, or white plastic. A riser can always be covered with vinyl, fabric, or paint when necessary, so start with neutral elements that can be used seamlessly and in any setting.” Source: Creative Visionary
White Space
“Don’t fill every inch of space with displays or products. White or negative space will help highlight specific displays or products, adding a focal point and reducing clutter.” Source: Lightspeed
What’s your favorite prop to use with your in-store eyeglass displays? Tell us about it and share in the conversation on Facebook here.
Stephanie De Long
Comments are closed.
