National Sunglasses Day
June 27. That’s the date that National Sunglasses Day is held annually. The point? To celebrate the importance of wearing shades to protect the eyes from the sun’s harsh ultraviolet (UV) rays.
Tip: Post on social media channels using the official hashtags, #SunglassesSelfie and #NationalSunglassesDay, and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter.
The Vision Council encourages the industry at large to participate in National Sunglasses Day by posting on social media channels using the official hashtags, #SunglassesSelfie and #NationalSunglassesDay, and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter.
Get started now and join in the fun by sharing a #SunglassesSelfie and your #SolarFlair with The Vision Council.
Looking for info to get patients onboard as well? The Vision Council has that, too, in the form of multiple marketing materials in both print and digital formats. To access them, go to: thevisioncouncilfoundation.org/eye-protection/uv-eye-protection-and-sunglasses/national-sunglasses-day-materials/.
SUN SOLUTIONS
For its part, Shamir offers solutions to help patients see better and more comfortably in the sun. Whether it’s for wearers of single-vision lenses or PALs, Shamir’s Attitude III® Sport and Attitude III® Fashion lenses provide great fun-in-the-sun solutions.
Whatever your patients’ wants and needs, National Sunglasses Day is the perfect time to address sunwear with them. It’s also a good opportunity to review and perhaps update how your practice—doctors and staff—discuss summer eye protection with those patients.
How is your practice celebrating National Sunglasses Day? Tell us about it and share in the conversation on Facebook here.
Erinn Morgan
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