Content

Sunwear: More than a Fashion Accessory?

2015 • Content, Staff Education

One of the simplest ways to help your patients maintain healthy vision is to offer them UV protection. According to The Vision Council Report, Protection for… more

Social Media Marketing: 10 Numbers to Know

2015 • Content, Staff Education

Whether you have a social media marketing strategy in place or you’re just embarking into the social arena, information on consumers’ social media usage can help… more

Business Strategies: Should You Use Yelp for Business?

2015 • Content

Launched over 10 years ago, Yelp was designed to help consumers find quality local businesses via user-generated reviews. In the first quarter of 2015, Yelp.com had… more

Business Strategies: Is Your Business Targeted for Retail Theft?

2015 • Content

The incidence of retail theft and organized retail crime (ORC) is growing throughout the country—but especially in the eyewear world, where a recent rash of break-ins… more