Staff Education
Facts, stats, and intel designed to boost internal knowledge.
Up-Serving is the New Up-Selling: How to Get on Board
In today’s world of increasing competition, there are two ways to approach the eyewear sale—up-selling and up-serving. Up-selling is the age-old idea of always offering “fries… more
Social Media 101: How to Create a Twitter Page
Should you Twitter? Today, a full 23% of online users use Twitter. While this number is definitely lower than the 71% of online users that use… more
3 Scripts to Help Move Patients to Freeform Single-Vision Lenses
Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that… more
Social Media 101: How to Create a Facebook Business Page
Ready to join the social scene but unsure where to get started? One of the most effective ways to launch social media marketing for your business… more
3 Key Premium Progressive Lens Benefits to Present
Sales of premium progressive lenses are booming. And, it’s no wonder, with the Baby Boomer generation moving quickly into their 50s, 60s, and even 70s. In… more
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