Staff Education
Facts, stats, and intel designed to boost internal knowledge.
Social Media 101: How to Create a Twitter Page
Should you Twitter? Today, a full 23% of online users use Twitter. While this number is definitely lower than the 71% of online users that use… more
3 Scripts to Help Move Patients to Freeform Single-Vision Lenses
Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that… more
Social Media 101: How to Create a Facebook Business Page
Ready to join the social scene but unsure where to get started? One of the most effective ways to launch social media marketing for your business… more
3 Key Premium Progressive Lens Benefits to Present
Sales of premium progressive lenses are booming. And, it’s no wonder, with the Baby Boomer generation moving quickly into their 50s, 60s, and even 70s. In… more
Sales Strategies: 3 Easy Ways to Boost AR Business
Are you realizing the full potential of anti-reflective coatings in your eyecare business? This glare-reducing lens treatment can be both a huge benefit to your patients… more
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