Posts Tagged ‘business’

Business Development Strategies

I’m Eric Kaufman, practice manager for Insight Vision Care in Sugarcreek, Ohio, where my dad is the primary owner. We’ve been in practice for 40 years.… more

Fresh Practice Perspectives

Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room… more

Professional Advice … How to Be a Better Buyer

DEVELOPING BUYING SKILLS √ DUALITY. “Buying dictates you be both analytical and creative. One is always stronger, but it is key to spend time building the… more

In-store Strategies

With online looming ever larger, upgrading the in-store experience isn’t an option. It’s a necessity. On the plus side, there’s a solid payoff for doing so.… more

Gen Z…Move Over Millennials

Meet your new patient…Gen Z. The generation after Millennials, Generation Z — defined as people born from the mid 1990s to the early 2000s —already makes… more

Shamir Lens