Posts Tagged ‘Marketing’

Extending the Experience

Everybody puts their money into communicating with consumers prior to the sale. That’s what advertising and marketing are all about. Equally important, however, is keeping it… more

Go Psycho!

The benefits of psychographics over demographics. They’re both important. However, if you’re like most small businesses, you don’t bring psychographics into play as often as you… more

How Can Using Odd Numbers Boost Your Sales?

In China, odd numbers are said to belong to Heaven. In Rome, a ruler added days to months to make them end in odd numbers. And… more

Marketing by Generation

Each generation is different. Whether it’s the way they shop, where they source information, or what drives them and what doesn’t, one thing is for sure.… more

Holiday Shopping—Consumer Trends and Retail Tips

If consumers don’t think of you as a resource for holiday shopping, then you’re not sending the right message.  Here are some current retail trends plus… more

Shamir Lens