Posts Tagged ‘merchandising’

Summer 2018 Sunwear Trends

According to The Vision Council, there were 2.4M new sunglass wearers for the year ending in March 2017. Why? “Mostly due to the rise…among women and… more

In-store Strategies

With online looming ever larger, upgrading the in-store experience isn’t an option. It’s a necessity. On the plus side, there’s a solid payoff for doing so.… more

Wrap It Up!

It’s time to remind consumers that eyewear and accessories make great gifts. Here are several ways to package, promote, and position products as gifts during the… more

Product Friendly Merchandising Pointers

From streaming video to winning displays, here are several ways you can integrate product into your merchandising messaging both online and in-store. Tip: Post images of… more

Shamir Lens