Social Media
Facebook or Instagram?
Social media. Everybody is into it. Almost anyway. According to the Eyecare Business 2018 Frames + Sunwear Focus Group Study, 69% of ECPs use social media… more
Negative Reviews and YOU
You may not love them, but you can’t ignore them. Why? According to a Google Consumer Survey, 67.7% of consumers are influenced by online reviews. More… more
World Sight Day
This Thurs., Oct. 12, is World Sight Day. Founded by Lions Club International Foundation in 2000, it’s now coordinated by IAPB (International Agency for the Prevention… more
Social Media: Making the Connection in 2018
Looking ahead to social media trends for 2018, category watchers point to continuing disruption. Here we offer a glance at what’s new and next to help… more