Tips
Intelligent ideas for the right assortment + display techniques.
Peer Perspectives
According to Nielsen, nine out of ten prospective product purchasers put their trust in peer recommendations. That’s quite a contrast to the mere 33% who base… more
Women’s Eye Health
Women are more likely to have eye diseases and disorders than men. Here’s a look at why, and how they do indeed represent a distinct market.… more
THE BACKSTORY…on the Shamir Autograph Intelligence lens
Everybody knows there are lots (and lots) of progressive addition lenses in the marketplace. So, how do you pick the best one for your patients? One… more
Training…9 Numbers to Gnosh
Staff training is, at best, a challenge. Some practices don’t emphasize it, thinking, “If I train them too well, someone else will steal them.” Others, however,… more
UV? Not me!
Exposure to damaging UV is no laughing matter. Unfortunately, patients don’t always take it seriously. And, they rarely understand how damaging it can be. Here’s a… more
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