Intelligent ideas for the right assortment + display techniques.

UV? Not me!

Exposure to damaging UV is no laughing matter. Unfortunately, patients don’t always take it seriously. And, they rarely understand how damaging it can be. Here’s a… more

Vision + Lyme Disease

It’s a growing problem, especially in late Spring and early Summer. It’s important enough, in fact, that the subject will be addressed at the AOA’s Optometry’s… more

THE AGE GAME…pinpointing visual + chronological age

As they age, people don’t interact with computers, devices, or reading materials the same way as when they were younger. Traditional progressive addition lens designs are… more

Arms too short?

Here’s a lighthearted look at presbyopia. We’re sharing it so that you can feel free to use it in a post on social media, in communications… more

Match Game…Picking frames that complement your patient’s face shape

With so many new employees in optical, we thought it high time to address the critical frame-selection question. That is, how to balance frames with face… more