Tips

Intelligent ideas for the right assortment + display techniques.

Night Driving Dangers

Research points to a number of visual challenges consumers encounter when driving in the dark. That’s especially true with young drivers and older ones. Here are… more

Wrap It Up!

It’s time to remind consumers that eyewear and accessories make great gifts. Here are several ways to package, promote, and position products as gifts during the… more

What Sells and What Repels in Marketing?

Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more

Time Clock

It’s time to Fall back. What does returning to standard time mean for patients? One clue is that when you look up antonyms for daylight saving… more

Carrot Lore and More

During World War II, posters told British citizens that eating more carrots would help them “see in a blackout.” Carrots are still associated with vision, but… more