Trends
What’s in vogue in eyewear right now.
Hot Looks for Spring + Summer 2019
Spring is sprung and consumers are looking toward summer fun and sun(wear), along with fresh and fashionable everyday glasses. The trend spotters at The Vision Council’s… more
Retail 2019
What’s in store (literally) for retail 2019? The retail gurus at the National Retail Federation (NRF) have already upped expectations for 2019. Despite concerns about trade… more
Super Savvy Marketing Strategies
It’s almost a new year, and that means reviewing your plans for just about everything…including marketing. To help, here’s a look at some of the marketing… more
Great Gift Ideas
Hallmark has been setting out holiday tchotchkes in July since 1973. That might not play in optical, but positioning eyewear as gifts in November and December… more
What’s Styling?
It’s still Fall, but in the design world, the focus is already on Spring/Summer 2019. The same goes for eyewear fashion trend watcher Eyecessorize.com, not to… more
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