Tapping Into Retail Trends

With the U.S. presidential election literally around the…

Share Your Expertise and Elevate the Optical Industry

Are you an eyecare industry professional with insights,…

Matching Frames to Faces

There are some decades-old rules about tying eyewear…

Harnessing Halloween to Promote Eye Safety

Halloween is just around the corner, and while…

Mapping: Know Your Neighborhood

There are lots of reasons to study your…