3 Ways to Present Freeform Lenses to Patients
Because they deliver the very best, most advanced vision today, high-tech Freeform™ lenses offer your patients a stellar experience—one that will keep them coming back.
Freeform lenses employ an advanced manufacturing process that uses computer-controlled surfacing equipment to reduce aberrations that can occur with traditional lens manufacturing.
Tip: Focus on innovation. Consumers are better educated than ever before—and attracted to today’s best technology.
This high-definition lens option can also take into account how the lenses are positioned in front of the specific wearer’s eyes, providing a more customized visual experience.
Do you and your staff maximize sales by effectively presenting high-tech digital lens options, such as Shamir’s Autograph III, to patients?
Help your staff get a leg up by taking a look at these 3 strategies designed to educate patients on the benefits of moving into the Freeform age.
- Present Technology: Today’s customer is better educated than ever before—and attracted to the latest technology. Explain that Freeform lenses offer the very best high-tech, state-of-the-art visual experience. List the benefits for them—from a customized wearer experience to greatly minimized visual aberrations.
- Present it First: Start with the top and then move down. Eyecare professionals can find success with higher-priced digital lenses by presenting them first to patients, who may end up wanting the very best for themselves after learning about their range of options.
- Present it with Help: Utilize some of the information-packed brochures provided by lens makers to help you drive home the key points about Freeform lenses. There are also devices, such as the Optikam system from Optikam Tech, Inc., that effectively deliver augmented reality modules to compare lens styles and treatments for a patient’s specific needs.
How do you present free-form lenses to patients?
Please tell us how and join the conversation on this profit-boosting topic on our Facebook page here.
Erinn Morgan
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