Seeing in a New Light
Intense light. We all experience it. Sometimes indoors and often outside.
Relief is now available for eyeglass wearers who are very light sensitive or are frequently exposed to bright light. The solution? Transitions™ XTRActive® New Generation Lenses. Just being rolled out now, they’re available from Shamir beginning Oct. 15.
Talk about bragging rights. Transitions XTRActive New Generation Lenses are the most powerful in the clear-to-extra dark category. Not only do they offer the best extra darkness even in hot climates,but they also get the darkest when a wearer is behind the wheel.
Tip: Not only do the new lenses offer the best extra darkness even in hot climates, but they also get the darkest when a wearer is behind the wheel.
TIMING
As Shamir’s director of marketing Phillip R. Pasit explains, “Shamir designs coupled with Transitions XTRActive New Generation Lenses is the new standard in optical lenses.”
As for the timing of their launch, Pasit adds, “As we work toward restoring a level of normalcy in our current reality, we want to provide our customers with the right product that meets their needs for protection as they step into the light, whether it’s outdoors or indoors.”
TECH
A look at just a few of the stats surrounding this new product underscores what a difference it can make to your patients.
• CATEGORY 3: These lenses are now the darkest photochromic lenses at hot temperatures and the only photochromic lenses achieving category 3 levels of darkness at 95 degrees Fahrenheit.
• CATEGORY 2: They offer maximum darkness in category 2 levels in the car at 73.4 degrees Fahrenheit with no driving restrictions.
• FAST FADE: They can fade back to clear lenses 35% faster than the previous generation.
• UV PROTECTION: These new lenses offer 100% UVA and UVB protection.
For more info about this exciting launch and what it means to your patients, go to shamir.com/us/category/coatings-and-materials-us/transitions-us.
Tell us how you think this launch can most help your patients and share in the conversation on Facebook here.
Erinn Morgan
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