Posting Pointers
Social media helps you stay in front of consumers. There’s a fine line between too much and too little interaction, however. To help, here are some suggestions re: business-to-consumer (BtoC) posts.
Tip: Most research suggests that posting once a day is generally the best rule of thumb.
POSTING GOALS
The first rule? Determine your goal.
Take Twitter, for example. Many accounts post multiple tweets daily. How many depends on your goal. Is it better engagement or more responses?
“The lesser the tweets per day,” suggests Sharp Innovations, “the more engagement on them.” If your goal is more responses, then more tweets is better.
Whatever you do, don’t spend too much time just testing the waters. Why? Because according to Postcron, a posting scheduling company, “15% of Twitter users unfollow a business within three weeks if they don’t make a strong effort to engage.”
POSTING TIMES
It’s not just what, but when. Here are a few generally accepted guides re: when to post.
Facebook and Twitter…
WORST: Monday is the least effective day to post.
BEST: Tue., Wed., Fri., between 10 a.m. and 4 p.m.
TikTok and Instagram…
BEST: Early a.m. or 9 p.m.
POSTING FREQUENCY
Most research suggests that posting once a day is generally the best rule of thumb. According to a study conducted by HubSpot earlier this year, pages with smaller fan bases (that includes optical) “experienced a 50% drop in engagement per post if they posted more than once per day.” What’s the preferred number of posts? HubSpot suggests posting to Facebook three times a week.
What is your own experience with posting times and frequency? Tell us about it and share in the conversation on Facebook here.
Erinn Morgan
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