The Big Launch
It’s official. Shamir has completed what it describes as “the biggest launch in optical history.” It’s not just one product, however. Instead, the launch involves two technological advancements that will provide unprecedented opportunities for ECPs to meet patients’ ever-more-demanding visual needs.
The first launch is an important update to Shamir’s flagship progressive lens, Autograph Intelligence™, which will keep it even more in tune with wearers’ ever-evolving visual requirements. The second is a groundbreaking technological advancement in the AR arena. Called Glacier Expression™, this all-new, high-quality anti-reflective coating boasts an amazing signal-to-noise (SNR) ratio.
Here’s more about each of these exciting breakthrough introductions.
Tip: Glacier Expression™, Shamir’s all-new, high-quality anti-reflective coating, boasts an amazing signal-to-noise ratio.
AUTOGRAPH INTELLIGENCE
This lens was launched more than three years ago. However, the testing doesn’t stop, and applying data gathered since then, Shamir has further advanced the design to meet wearers’ current needs in today’s tech-driven society. With an expanded digital zone, not only does the design keep up with changing visual needs, but it addresses visual age as well.
GLACIER EXPRESSION
A technological breakthrough, this all-new AR coating raises the signal-to-noise ratio—a balance that defines how well a wearer sees in relation to nearby visual noise—and also actually lowers that noise level. This is important because when increased, that ratio, also known as SNR, helps decrease eye strain and fatigue and increase the comfort level of the wearer’s visual experience.
It’s all about looking better, seeing better, and feeling better. Features and benefits include outstanding scratch resistance and glare reduction, improved aesthetics, up to 70% fewer reflections of light that the eyes are most sensitive to, improved light transmittance and contrast sensitivity and increased comfort with decreased background noise.
The bottom line, of course, is wearer satisfaction. Among more than a hundred ECPs who were invited to test the product, overall satisfaction rang in at an impressive 96%, with fully 100% reporting increased comfort.
The combination of Glacier Expression and Autograph Intelligence, explains Shamir, is “perfect for the world we live in right now.”
For an inside look at these exciting launches, including a peek at trailers as well as a recent virtual webinar, go to https://www.itsclearitsyou.com/ This and more is available at shamirlens.com.
Let us know what you think once you’ve experienced these exciting introductions, and please share in the conversation on Facebook here.
Erinn Morgan
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