DID YOU KNOW?

The new Shamir Driver Intelligence™ lenses stand out in today’s marketplace for a lot of reasons. Here are just 10 facts and figures that underscore the unique nature of this recently launched product.

Tip: Wearers reported an 11% increase in reaction time during the day and 15% at night when wearing Shamir Driver Intelligence™ lenses.

14M
The number of gaze points analyzed in the development of the new lenses.
  1. TWO: It’s actually two pairs of lenses…Sun for daylight driving and Moon for low-light and night driving.
  2. ANALYSIS: 14 million gaze points were analyzed.
  3. CARS: 80 vehicle types were studied with drivers of all ages behind the wheel.
  4. ENVIRONMENTS: 200 different driving scenarios were researched.
  5. PREFERENCE: 75% of drivers surveyed agreed they’d be interested in owning two pairs of lenses…one for day and one for night.
  6. PARTICIPANTS: 2,086 consumers were analyzed thanks to AI-powered head- and eye-tracking technologies.
  7. GLARE: Shamir’s prelaunch research found that 74% of drivers surveyed experienced disturbing glare in low-light conditions.  
  8.  SUN: 70% of drivers reported disturbing glare on sunny days when wearing other lenses.
  9. REACTION: Wearers reported an 11% increase in reaction time during the day and 15% at night when wearing the new Shamir Driver Intelligence™ lenses.
  10. FIELDS: Wearers also reported wider visual fields (up to 33% horizontal and 18% vertical) versus viewing through a standard PAL.

These are just some of the many reasons that the Shamir Driver Intelligence™ Lens is taking the marketplace by storm. Once you’ve had a chance to try it in your practice, please tell us about it and share your experience on Facebook here.

Erinn Morgan

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