Marketing

What’s your retail brand? It’s you!

2025 • Marketing

You may be selling eyeglasses, sun wear, and contact lenses. But in eye care, what you’re really marketing isn’t product—it’s you, your professionalism, and your ability… more

Marketing Messages: What, Where, and Why

2025 • Marketing

While the vehicles used for marketing may move in and out of favor, some of the messaging may lose its flavor on the proverbial bedpost overnight.… more

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