Social Media
Social Media: Six Savvy Marketing Strategies
Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more
Facebook or Instagram?
Social media. Everybody is into it. Almost anyway. According to the Eyecare Business 2018 Frames + Sunwear Focus Group Study, 69% of ECPs use social media… more
Negative Reviews and YOU
You may not love them, but you can’t ignore them. Why? According to a Google Consumer Survey, 67.7% of consumers are influenced by online reviews. More… more
World Sight Day
This Thurs., Oct. 12, is World Sight Day. Founded by Lions Club International Foundation in 2000, it’s now coordinated by IAPB (International Agency for the Prevention… more