Social Media

The Versatility of Video

2018 • Social Media

Did you know that a goldfish has a longer attention span than most of your patients…and everyone else, for that matter? According to Microsoft, the average… more

Social Media Marketing

Social Media: Six Savvy Marketing Strategies

2018 • Content, Social Media, Trends

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more

Facebook or Instagram?

2018 • Social Media

Social media. Everybody is into it. Almost anyway. According to the Eyecare Business 2018 Frames + Sunwear Focus Group Study, 69% of ECPs use social media… more

Negative Reviews and YOU

2018 • Social Media

You may not love them, but you can’t ignore them. Why? According to a Google Consumer Survey, 67.7% of consumers are influenced by online reviews. More… more

Color Me

2017 • Social Media

You’re accustomed to thinking about color in terms of store décor and product design, but what about in social media and marketing communications? Addressing them even… more

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