Tips + Strategies
Mapping: Know Your Neighborhood
There are lots of reasons to study your practice’s neighborhood. Is its demographic profile changing? If so, that should affect everything from your marketing to your… more
Back-to-School Spending
According to economists polled by Reuters, inflation concerns are still looming. That makes back-to-school spending a little more iffy than some years. Despite this, 54% of… more
Data Storytelling
Strategies relating to brand management and consumer marketing often include storytelling in their messaging. “However, the art of storytelling isn’t confined to traditional mediums such as… more
The Kidult Consumer
No, that wasn’t a typo. Kidult is really a thing. And, when it comes to marketing to adult consumers, it’s an important one. The key? Use… more
Starting Off on the Right Foot
Hiring continues to be challenging for most eyecare professionals. Referring to The Vision Council’s just-released Provider inSights Q4 2023 report, Vlad Gupan, the Council’s research manager,… more
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Tapping Into Retail Trends
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Matching Frames to Faces
