Tips + Strategies
Marketing Scarcity
You’ve picked peoples’ brains. But how about hacking a person’s brain in ways that make them want something you’re selling…and badly? The answer is actually found… more
Second-Pair Strategies
Selling a single pair of glasses can be plenty challenging, so how do you sell a second pair as well? That’s a question we asked several… more
The NEW Consumer
Inflation. Interest rates. Climate change. Health concerns. All are top-of-mind issues for today’s consumer. And the year has barely begun. According to just-released research from Nielsen,… more
Words That Sell
There’s no question that some words and phrases help position product and promote sales better than others. Here are a few examples of what works according… more
Generational Marketing
If you’re like most businesses, there are times when you want to segment your messaging to focus on one age group. It might be progressive lenses… more
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Extending the Experience
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Peer-to-Peer on Independence
