Tips

Intelligent ideas for the right assortment + display techniques.

Toys and Eye Injuries: What to tell parents about safe gifts this holiday season

‘Tis the season…to buy toys, that is. One result is that we’re also about to enter the busiest time of the year for hospital emergency rooms.… more

Sun Protection: Why Patients Need Sunglasses This Winter

Whether they wear them or not, most consumers understand that sunglasses are important in the summer. Most will, however, say there’s not nearly as much need… more

What’s Hot in Store Design? Store Design Trends Around the Globe

Take a fresh look at your location’s design and how it is tied into all channels of communication you use—print, social media, etc. Tip: “Copper touches… more

UV Exposure: What Staff and Patients Need to Know

A new infographic from The Vision Council details common misconceptions among consumers about the importance of sunwear and how excessive UV exposure can damage their eyes. Tip:… more

Visual Merchandising 101

Tough to merchandise when your focus is on patient and customer care? Here we get back to basics with five simple visual merchandising tips to create displays… more