Tips
Intelligent ideas for the right assortment + display techniques.
Sun Protection: Why Patients Need Sunglasses This Winter
Whether they wear them or not, most consumers understand that sunglasses are important in the summer. Most will, however, say there’s not nearly as much need… more
What’s Hot in Store Design? Store Design Trends Around the Globe
Take a fresh look at your location’s design and how it is tied into all channels of communication you use—print, social media, etc. Tip: “Copper touches… more
UV Exposure: What Staff and Patients Need to Know
A new infographic from The Vision Council details common misconceptions among consumers about the importance of sunwear and how excessive UV exposure can damage their eyes. Tip:… more
Visual Merchandising 101
Tough to merchandise when your focus is on patient and customer care? Here we get back to basics with five simple visual merchandising tips to create displays… more
Selling Protection, Not Sunwear
In a Harris Poll conducted on behalf of The Vision Council, nearly 70% of those surveyed view sunglasses as a fashion accessory. Tip: The sunwear conversation… more
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Managing Screen Time Over the Holidays
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Better Than the Rest
