Intelligent ideas for the right assortment + display techniques.

Tis the Season

One third of purchases made around the holidays are impulse buys, report Google and Ipsos. Don’t miss out on that market just because you’re in the… more

Hypertension, Cholesterol, and Vision

Approximately one third of U.S. adults over age 20 suffer from hypertension, and nearly 50% of them don’t know it. In addition, the Center for Disease… more

Peer Perspectives

According to Nielsen, nine out of ten prospective product purchasers put their trust in peer recommendations. That’s quite a contrast to the mere 33% who base… more

Women’s Eye Health

Women are more likely to have eye diseases and disorders than men. Here’s a look at why, and how they do indeed represent a distinct market.… more

THE BACKSTORY…on the Shamir Autograph Intelligence lens

Everybody knows there are lots (and lots) of progressive addition lenses in the marketplace. So, how do you pick the best one for your patients? One… more