Tips
Intelligent ideas for the right assortment + display techniques.
Up-Serving is the New Up-Selling: How to Get on Board
In today’s world of increasing competition, there are two ways to approach the eyewear sale—up-selling and up-serving. Up-selling is the age-old idea of always offering “fries… more
Merchandising: 3 Creative Ways to Display Lenses
Do you display your range of available lens options? While most eyecare professionals have hundreds of eyeglass frames expertly merchandised in their business, far fewer display… more
Social Media 101: How to Create a Twitter Page
Should you Twitter? Today, a full 23% of online users use Twitter. While this number is definitely lower than the 71% of online users that use… more
6 Fresh Tips for Frame Merchandising
Need a visual boost in your optical dispensary? Read on for 6 new and unique, sales-enhancing ideas for successfully displaying your frame assortment. Tip: Be sure… more
3 Scripts to Help Move Patients to Freeform Single-Vision Lenses
Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that… more
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