Tips

Intelligent ideas for the right assortment + display techniques.

3 Key Premium Progressive Lens Benefits to Present

Sales of premium progressive lenses are booming. And, it’s no wonder, with the Baby Boomer generation moving quickly into their 50s, 60s, and even 70s. In… more

anti reflective coating

Sales Strategies: 3 Easy Ways to Boost AR Business

Are you realizing the full potential of anti-reflective coatings in your eyecare business? This glare-reducing lens treatment can be both a huge benefit to your patients… more

How Valuable is Information?

Employee education and information is more important than ever to growing a successful business today. A full 81% of consumers do online research before making a… more