Trends

What’s in vogue in eyewear right now.

Key Colors for 2018

2017 • Trends

Whether it’s about purchasing frames, merchandising them, or communicating with patients, you need to know what colors are hot. To help, here’s a look at two… more

NEED-TO-KNOW BUSINESS TRENDS

2017 • Content, Trends

From small business to pure retail, knowing the trends will help keep you ahead of the curve in the new year. That’s why we reached out… more

Fall Fashions…What’s hot, hotter and hottest

2017 • Trends

You can’t separate trends in fashionable eyewear from fashions on the runway. That’s especially true now that glasses, especially sunglasses, are becoming an integral part of… more

Cool Kids

2017 • Trends

Today’s tuned-in kids, from tots to teens, are more style savvy than ever before. And, according to Euromonitor International, they also represent a healthy profit center,… more

The Millennial Lifestyle and Health

2017 • Trends

By Sheena Taff, Optician, Roberts & Brown Opticians Millennials are the largest and most influential generation in history and are more diverse, culturally significant, and open… more

Shamir Lens