Trends

What’s in vogue in eyewear right now.

Retail 2019

What’s in store (literally) for retail 2019?  The retail gurus at the National Retail Federation (NRF) have already upped expectations for 2019. Despite concerns about trade… more

Super Savvy Marketing Strategies

It’s almost a new year, and that means reviewing your plans for just about everything…including marketing. To help, here’s a look at some of the marketing… more

Great Gift Ideas

Hallmark has been setting out holiday tchotchkes in July since 1973.  That might not play in optical, but positioning eyewear as gifts in November and December… more

What’s Styling?

It’s still Fall, but in the design world, the focus is already on Spring/Summer 2019. The same goes for eyewear fashion trend watcher Eyecessorize.com, not to… more

Lookin’ Good…Visual Merchandising Trends + Tips

Visual merchandising has a big job to do these days. For 2018, it’s all about “creating richer experiential layers,” says Nordstrom’s store design guru Dawn Clark.… more