Trends
What’s in vogue in eyewear right now.
Super Savvy Marketing Strategies
It’s almost a new year, and that means reviewing your plans for just about everything…including marketing. To help, here’s a look at some of the marketing… more
Great Gift Ideas
Hallmark has been setting out holiday tchotchkes in July since 1973. That might not play in optical, but positioning eyewear as gifts in November and December… more
What’s Styling?
It’s still Fall, but in the design world, the focus is already on Spring/Summer 2019. The same goes for eyewear fashion trend watcher Eyecessorize.com, not to… more
Lookin’ Good…Visual Merchandising Trends + Tips
Visual merchandising has a big job to do these days. For 2018, it’s all about “creating richer experiential layers,” says Nordstrom’s store design guru Dawn Clark.… more
Talkin’ Blue Light + Kids
It’s back-to-school season. That means more time in front of devices for kids in school and out. Though blue light exposure remains a controversial topic, it… more
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Managing Screen Time Over the Holidays
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Better Than the Rest
