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Better Than the Rest

What’s so special about Shamir’s Autograph Intelligence® progressive lenses? Tip: Shamir improved intermediate vision by increasing softness, visual field, and visual acuity. Here are just some… more

The Power of Testimonials

More than 7 out of 10 customers (72%) trust a business more after reading testimonials, reports WiserNotify (wisernotify.com/blog/testimonial-stats/). In fact, 92% of customers report they are… more

Communicating the Eye Health + Nutrition Connection

As an eyecare professional, you’re familiar with the role that diet and lifestyle play in maintaining eye health. Sharing this information with your patients can be… more

Staying In Touch

Most patients see you once every 12 months at most. And, if you don’t remind them, the time between visits can stretch way beyond that. How… more

Managing Staff Engagement

This post isn’t about math, but staff engagement can actually be explained in a simple equation: Increased employee engagement yields increased individual investment in the job,… more