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Social Media Dos and Don’ts
There’s a big difference between communicating online as a business versus as an individual. To help, here are six dos and six don’ts as presented by… more
The Power of Testimonials
More than 7 out of 10 customers (72%) trust a business more after reading testimonials, reports WiserNotify (wisernotify.com/blog/testimonial-stats/). In fact, 92% of customers report they are… more
Communicating the Eye Health + Nutrition Connection
As an eyecare professional, you’re familiar with the role that diet and lifestyle play in maintaining eye health. Sharing this information with your patients can be… more
Staying In Touch
Most patients see you once every 12 months at most. And, if you don’t remind them, the time between visits can stretch way beyond that. How… more
Managing Staff Engagement
This post isn’t about math, but staff engagement can actually be explained in a simple equation: Increased employee engagement yields increased individual investment in the job,… more
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Raising Per-Transaction Revenues...and Relationships
