Posts Tagged ‘Trends’

Fall Fashions

What’s trending in eyewear for this Fall? The Vision Council’s online community, Eyecessorize, just released its seasonal report on the hottest styles for the season. Here… more

Summer 2018 Sunwear Trends

According to The Vision Council, there were 2.4M new sunglass wearers for the year ending in March 2017. Why? “Mostly due to the rise…among women and… more

Fresh Practice Perspectives

Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room… more

Color Hues + Fashion Cues

How important is color to your customers? According to KISSmetrics, 85% of shoppers put color at the top of their why-I-buy list. And picking the right… more

Key Colors for 2018

Whether it’s about purchasing frames, merchandising them, or communicating with patients, you need to know what colors are hot. To help, here’s a look at two… more

Shamir Lens