Reel ‘Em In
Video educates, entertains, and—oh yes—sells. Shamir agrees and has added several videos for viewing on YouTube over the past few months.
The mix of messages, each delivered in videos lasting less than a minute and a half, shows just how versatile video can be. So far in 2022, Shamir has uploaded a Glacier PLUS™ Metaform™ New Update, an engaging video testimonial on Shamir Glacier Expression™ and Shamir Autograph Intelligence™, a fun behind-the-scenes look at a photo shoot, and a celebration of Shamir’s 50th anniversary. Check them out at https://www.youtube.com/user/shamirinsight.
Tip: To keep viewers engaged, use pattern interrupts—visual changes designed to both maintain and refocus their attention.
KEEP IT SHORT
Whatever the topic, brevity is key. These new Shamir YouTube videos range from 56 seconds to just under a minute and a half. Under two minutes seems to be a sweet spot for most viewers. According to Tubics.com, “Viewer engagement is steady up to two minutes. Between two and six minutes, the drop-off rate is visible and sharply declining.”
DO IT YOURSELF
The good news is that creating videos is easy. While more professional equipment is great, all you really need is your cell phone to shoot footage. Then post it yourself on your social media channels.
The “capture” options are endless. You can offer a tour of your office, show your favorite frames, provide vision care advice, educate consumers about eye health, feature your staff or even patient testimonials, do an on-camera eyewear makeover, and more.
KEEP THEM ENGAGED
To help make your video look professional and to keep viewers engaged, use what are called pattern interrupts—visual changes designed to both maintain and refocus viewers’ attention.
Here are a few tips from the pros at Tubics.com about ways to mix it up:
• Switch camera angles
• Show a graphic on screen
• Add sound effects
• Insert text (quotes, stats, etc.) onto the screen
• Add some B-roll stock footage
COMPOSITION IS KEY
Especially if you’re just focusing on one person, follow what’s called the rule of thirds. It’s one of the most basic principles of film composition. “Imagine that there’s a three-by-three grid laid over the field you’re filming,” suggests wave.video. “Instead of placing your subject right in the middle of the shot, you should place your subject along one of the lines of the grid. The points where the lines intersect are particularly strong areas of focus, so situate important elements of the video there if you can.”
If you’re using your phone, record your video in landscape mode (horizontal instead of vertical). According to wave.video, “This will give you footage that looks good on larger devices, not just phone screens.”
Have you created your own video in-office? If so, tell us about it and share in the conversation on Facebook here.
Erinn Morgan
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