Celebrating Driving
Shamir’s launch of its new driving lens, Shamir Driver Intelligence™, included a day of celebration at the San Diego Automotive Museum. The venue couldn’t have been more appropriate, especially considering that Driver Intelligence™ was developed in real-world conditions, thanks to its partnership with the Renault Group-owned BWT Alpine F1® Team.
Tip: The Sun lens is for daylight driving, while the Moon lens is for low-light and night driving.
A Unique Approach
Customers and Shamir team members from around the country were invited to join in the celebration. The agenda included presentations from both optical and racing experts who addressed, among other things, Shamir’s unique approach of delivering not just one, but two, lenses. The Sun lens is for daylight driving, while the Moon lens is for low-light and night driving.
Here is some of what speakers had to say, as well as a look at some important stats shared with attendees.
Speakers Share Experiences
Here’s what three of the speakers said about the launch, its background, and how the lenses help drivers both day and night.
• Participants: “We utilized big data collection with AI-powered head- and eye-tracking technologies. There were 2,086 participants; 75% agreed they’d be interested in owning two pair, one for day and one for night.” —Terry Wilcox, national sales manager, Shamir Insight
• Help: “I’ve been wearing glasses since I was 5. Now I’m nearing presbyopia and driving at night is very tricky for us in racing. Help fighting glare and lights is huge with Shamir Driver Intelligence™.” —Sebastian Bordeaux, Cadillac race car driver
• Practice: “One of the biggest complaints I had when I was practicing was patients saying, ‘I’m having trouble driving at night.’ I’d say, ‘Me, too. Welcome to the club.’ Now there’s an answer.” —Gary Gerber, O.D., co-founder, Treehouse Eyes
Numbers Tell a Tale
Here are just a few of the stats shared at this event.
• Backstory: 14 million gaze points were sampled. Research included pro and everyday drivers. Studies used 80 vehicle types and drivers of every age.
• Issues: 74% of drivers surveyed experience disturbing glare in low light, and 70% report disturbing glare on sunny days.
75% of drivers surveyed agreed they’d be interested in owning two pair of glasses, one for day and one for night.
•Feedback: Among other things, Shamir Driver Intelligence™ wearers reported faster reaction times (increased by 11% during the day and 15% at night) and wider visual fields (up to 33% horizontal and 18% vertical versus viewing through a standard PAL).
This was just the initial launch. So, what’s down the road? According to Shamir, “Color enhancement is coming soon.” To learn more about the initial release, as well as future plans, go to: shamir.com/for-professionals/shamir-driver-intelligence/.
Do your patients complain about issues driving, especially at night? If so, tell us about it and share in the conversation on Facebook here.
Erinn Morgan
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