Content

Moment to Movement

2020 • Content

There’s no better year than 2020 for The American Optometric Association to launch a multi-pronged public awareness campaign called #2020EyeExam. Tip: Go to aoa.org/2020 to locate… more

Identify Theft… too close to home

2019 • Content

There’s good news. And, there’s bad news. The good? The 2019 Identity Fraud Study reported the number of people who became identity fraud victims dropped from… more

Teens…How Gen Z Buys

2019 • Content, Trends

Gen Z is your new and next patient. These young people, the oldest of whom is now 23, are also retail’s newest consumer. Tip: Gen Z… more

Selling Premium Product with Managed Care

2019 • Content, Peer to Peer

I’m Brian Abert, O.D., and I founded Thornton, CO-based Vista Eye Care in 2010. Selling premium product in a managed care environment can be challenging, so… more