Content
Smart + focused ideas to boost your business.
Change Can Be Good
Though the first case of COVID was diagnosed just one year ago this week, it sometimes feels like forever. Why do some businesses continue to succeed… more
Lights, Camera, Action
Video. By next year, it’s forecast to represent 80% of internet traffic. The official term, video marketing, may sound off-putting, but it’s something that’s actually easy… more
Rebranding…Reflecting Today’s Needs
Shamir is dedicated to aligning with the growth initiatives of its ECPs. In response to these challenging times for those eyecare professionals, Shamir has introduced a… more
A New Lens for a New Work Space
We’ve had to change a LOT about our day-to-day operations since Covid-19 entered our lives. How we shop. Where we stand. How we socialize. How we… more
Job Interviews
What you can and cannot ask prospective candidates First and foremost, don’t ever ask about religion, gender, or race. If you do, you could end up… more
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Harnessing Halloween to Promote Eye Safety
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This just in: Global trends on retail merchandising
