Smart + focused ideas to boost your business.

Ringing the Register

What a year! Inflation has risen to its highest rate since 1982. According to The Vision Council, consumers paid a bit over 6% more for eyewear… more

The New Consumer in 2022

According to consumer priorities research conducted late last summer by AlixPartners, 44% of consumers say their purchasing habits, patterns, and motivations have changed for good since… more

8 Winter Eye Health Factoids

Increasing numbers of consumers understand that they should wear sunglasses outdoors on a bright sunny day. Many even know something about blue light and summertime reflections.… more

Seeing in a New Light

Intense light. We all experience it. Sometimes indoors and often outside. Relief is now available for eyeglass wearers who are very light sensitive or are frequently… more

World Sight Day and More

October 14. That’s World Sight Day 2021. What is it? World Sight Day is designated each year as a global day of awareness during which vision… more