Customer Service
Drawing Kids to Your Practice
School is about to begin. That brings the topic of scheduling to the forefront in practices that cater to both kids and parents. To help, we’ve… more
Kids’ Eye Health
It’s back-to-school season, and several optical organizations have stats and strategies for ECPs. Here are just some of them that you can share with your own… more
Keeping the Rx
The average capture rate in independent opticals is close to 65%, reports The Vision Council. The rate is slightly higher for lenses, and a bit lower… more
Explaining the New AR… 
Glacier Expression Conquers Consumer Concerns How many times have you heard this? “My AR lenses smudge too much.” “I don’t like its color on my lenses.”… more
Prevent Blindness & the UV Message
Prevent Blindness has designated May as UV Awareness month. It’s a great opportunity to deliver that message to patients in your own practice, and the Chicago-based… more
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It's time for Red, White, and Blue Merchandising!
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Raising Per-Transaction Revenues...and Relationships
