Customer Service


When Mark Twain said, “Reports of my death have been greatly exaggerated,” he was responding to erroneous reports of his own demise. The same quotation might,… more

Responding to Reviews

You get a good review, and you likely share, share, share. Get a bad one, however, and you’d like to bury it. Here are some ways… more

The Spark 4™ Measurement Experience

Taking measurements has never been easier, more precise, or as simple as it is now, thanks to Shamir’s Spark™ 4 measurement experience. With just one picture… more

Defining Disorders

Explaining vision correction to patients can be tricky. It’s easy to say too much and lose them in the process. It’s equally problematic to oversimplify and… more

Drawing Kids to Your Practice

School is about to begin. That brings the topic of scheduling to the forefront in practices that cater to both kids and parents. To help, we’ve… more