Customer Service
BRICK & MORTAR
When Mark Twain said, “Reports of my death have been greatly exaggerated,” he was responding to erroneous reports of his own demise. The same quotation might,… more
Responding to Reviews
You get a good review, and you likely share, share, share. Get a bad one, however, and you’d like to bury it. Here are some ways… more
The Spark 4™ Measurement Experience
Taking measurements has never been easier, more precise, or as simple as it is now, thanks to Shamir’s Spark™ 4 measurement experience. With just one picture… more
Defining Disorders
Explaining vision correction to patients can be tricky. It’s easy to say too much and lose them in the process. It’s equally problematic to oversimplify and… more
Drawing Kids to Your Practice
School is about to begin. That brings the topic of scheduling to the forefront in practices that cater to both kids and parents. To help, we’ve… more
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First Impressions
