Tips
Intelligent ideas for the right assortment + display techniques.
Tis the Season
One third of purchases made around the holidays are impulse buys, report Google and Ipsos. Don’t miss out on that market just because you’re in the… more
Hypertension, Cholesterol, and Vision
Approximately one third of U.S. adults over age 20 suffer from hypertension, and nearly 50% of them don’t know it. In addition, the Center for Disease… more
Peer Perspectives
According to Nielsen, nine out of ten prospective product purchasers put their trust in peer recommendations. That’s quite a contrast to the mere 33% who base… more
Women’s Eye Health
Women are more likely to have eye diseases and disorders than men. Here’s a look at why, and how they do indeed represent a distinct market.… more
THE BACKSTORY…on the Shamir Autograph Intelligence lens
Everybody knows there are lots (and lots) of progressive addition lenses in the marketplace. So, how do you pick the best one for your patients? One… more
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