Tips

Intelligent ideas for the right assortment + display techniques.

Preventing Theft in Retail Businesses

Theft is rampant among all retail businesses and optical is no exception. Here we share a number of steps you can take to keep product, and… more

Visual Merchandising: Frame Board Basics

Every location has them, and they’re one of the biggest merchandising challenges there is. Regardless, research backs up the importance of making sure those frame boards… more

Scare Tactics—Keeping Eyes Safe on Halloween

Halloween is almost here. That means cosmetic contacts, skin rashes, and eye infections from crazy makeup and silly stunts that can injure vision. Adults are just… more

World Sight Day: Making Fundraising Fun

Though World Sight Day isn’t until Oct. 13, now is the time to involve your practice in the annual event, including Optometry Giving Sight’s 10th annual… more

Cars & Cataracts

According to Prevent Blindness, one in 49 Americans is affected by a cataract that interferes with vision. And 400,000 new cases are diagnosed each year. In… more